November 30, 2009

horror campaign


i wanna laugh first....Hhhh...this is a horror (and super creative) campaign that make me terrified, laughed and amazed at the same time."Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."
design by: Publicis Mojo


  1. That was just awesome!
    Two thumbs up for that.

  2. this is like so I will think twice to dip my french fries in that ketchup sauce..

  3. >Russ - Agree!! two thumbs up!!

    >Olive - Me too lol it will be a horror experience and the french fries will taste bad


thaaaaannk youuuuuuu ^^